Ahead

Ahead Software is one of the world’s market leaders in manufacturing CD burning software with its NERO products. Their website is visited by ten thousands of users daily from all continents. Heckerconsult optimized the design of their website, which will relaunch soon. Additionally, it developed and implemented an extensive CMS system.

www.ahead.de

Ampp

Consulting and implementation of communication and New Media for various projects and events. Heckerconsult advises Asset Management Potsdamer Platz GmbH (AMPP GmbH) in the fields of marketing and communication for different fields and applications of Potsdamer Platz. We strategically plan online and offline communication of various events and projects, and coordinate conventional advertising and PR as well as online measures used for communication.

ATLAS.ti

Strategic consultation and execution of different activities in the field of business operations for the company Scientific Software Development and its flagship product ATLAS.ti.

This close co-operation covers consultation regarding strategic marketing, process and project management, market analysis, strategic product planning, and business development.

Strategies are planned and put into action which develop markets in the US and UK. In addition to market strategies for the European market, heckerconsult also develops and implements strategies with a view to extending into Eastern-Europe.

The company Scientific Software Development, with their software ATLAS.ti, is one the world’s market leaders in the field of qualitative data analysis (QDA). It supports, among other things, the education and visualization of complex theory models. ATLAS.ti has been used by scientists successfully world-wide for years in research projects concerned with the evaluation of text-based and multimedia data.

http://www.atlasti.com 

 

The Federal Foreign Office of Germany

The development and implementation of a bilingual CD-Rom with contents from German/Arab readings, workshops, poet meetings and various other events. The CD-Rom was conceived and developed for the Arabian Book Fair in Cairo.

Text, audio and video files document the extensive meetings of these two different languages and cultures. In addition, heckerconsult developed an interface for the online version of Lyrikline (www.lyrikline.org), ensuring access to the extensive author selection in the largest Lyrikportal world-wide. The CD-Rom is produced for the Federal Foreign Office of Germany on behalf of the “literaturWERKstatt Berlin”.

 

B5 Outlet Center

Website of the Factory Outlet Center B5 (opened Spring 2000 in Berlin). Its target group is companies looking for a sales outlet for their brands. On the website information on location, sales space etc. for the outlet complex could be accessed. In January 2002 the site was re-conceptualized, re-programmed and re-launched, adding a CMS which included newsletter functionalities and a state-of-the art database.

http://www.b5-doc.de

Behala

The realization of the website launch of the Berlin port and depot enterprises – BEHALA. BEHALA presents itself in the new Corporate Identity with extensive offerings in the fields of logistics, real estate and real estate management including property development.

All the contents are processed via custom-made CMS editing and can be extended. The different services and real-estate can be adapted permanently in detail via a simple user interface.

http://www.behala.de

CONSULTING FIRM OPPERMANN SCHENK

Advice and creation of the firm’s website with content management system and online marketing.

The consulting firm Oppermann Schenk is a company focused on organizational and personnel development, and is headquartered in the Mitte district of Berlin. It possesses extensive experience in process consulting for organizations and individuals.

http://www.organisationsberatung.org

bluepartner

Consulting and implementation of various strategic online and social media marketing measures including SEO and SEM. Bluepartner is far ahead of the competition in the field of call-center and customer care management. The measures used strengthened the online presence of bluepartner and increased the impact of communication strategies with coordinated cross-media measures.

As an established communication center with many years of experience, bluepartner offers its customers a comprehensive range of customized front- and back-end office solutions. These services are adapted to the needs of the customers, to the industry and company size. The services stretch from telephone and secretarial service for small businesses to complete customer care centers for industrial and trading companies.

http://www.bluepartner.de

Brinkmann & Partner

The German law service company Brinkmann & Partner (core areas of expertise in trade law and tax law) presents its information and services on the web. Several hundred bankruptcy cases from Germany are displayed with the help of an online system, as well as the resulting sales offers from the bankrupt companies’ assets. This system allows Brinkmann & Partner to be a self-reliant administration from different locations within Germany.

http://www.brinkmann-partner.de

FEDERAL ASSOCIATION OF GERMAN NEWSPAPER PUBLISHERS (Bundesverband Deutscher Zeitungsverleger)

Consultation of the Federal Association of German Newspaper Publishers e.V. (BDZV) on the topic of data banks and e-CRM.

The BDZV is the umbrella organization of newspaper publishers in Germany. Spread over eleven national associations, the BDZV owns 301 daily newspapers with a total circulation of 17.8 million sold copies, and 14 weekly newspapers with over a million copies sold. Since August of 2000, the BDZV has been headquartered in Berlin.

The BDZV had a variety of decentralized simple database solutions that had been developed in the past ad-hoc and on-demand. The distributed, decentralized addresses and their lack of connection and connectivity to the Internet made a contemporary, modern way of working impossible and tied up resources. A central database such as e-CRM (electronic – customer relationship management) was the solution and eliminated these issues.

Each club and association has different but similar requirements for an e-CRM:

company addresses, personal addresses, members, additional addresses, panels, events, as well as complex address relationships – these were just some of the challenges.

For the implementation of e-CRM as well as the filtering of potential providers, experience and competence in the field of CRM / e-CRM was necessary. Before instillation, the rapid market developments, latest trends and technologies, and the fluctuation of providers could not be measured within the BDZV by any means. The attempt to select appropriate service providers often lead to wrong decisions, wasted time, frayed nerves and depleted budgets. Also, the implementation of those projects drew energy away from already fully loaded daily business. It was in this area of e-CRM that heckerconsult was able to offer meaningful support.

The range of consulting services for the BDZV includes:

• advice on the ideal solution in the price/performance structure
• the analysis and preparation of data documentation
• the analysis and creation of the requests to the new database, including interfaces, future applications, and enhancements
• the selection of appropriate provider systems according to the requirements of the BDZV
• the examination of provider systems with regard to their technical suitability, security of investment, maintenance and upgrades to new versions, as well as associated costs
• contract preparation and examination as well as operational implementation and sustainable supervision.

www.bdzv.de

CDG

Beratung, Entwicklung und Produktion der umfangreichen Internet Based-Training Anwendung Campus 21 der CDG. Dieses hochambitionierte e-Learning Projekt auf XML-Basis setzt die Neuen Medien für effektive Aus- und Weiterbildungsprogramme für den internationalen Trainingsmarkt im Bereich von Führungskräften ein.

Das speziell für diese Zwecke entwickelte Content-Management-System macht es möglich, über eine Layoutauswahl die verschiedenen Lernprogramme sowie die einzelnen Kapitel der Lernprogramme zu gestalten und Veränderungen des Layouts innerhalb der einzelnen Kapitel per Drag and Drop von Bildern und Templates durchzuführen.

Darüber hinaus wurden Planung und Konzeption mehrerer flash-basierte Multimedia-Präsentation für die Unternehmensdarstellung der CDG sowie einzelner Bereiche und zahlreiche weitere New Media- und Print-Projekte realisiert.

www.cdg.de

 

Credit Suisse

Consultation for the Credit Suisse Business School. Helped conceive the topics “performance improvement” and “training/learning”. The focus was on e-learning 3.0 and development in the field of social media, including the topics of self-organized learning, peer-to-peer, blogs, wikis, podcasting, etc. heckerconsult presented the possibilities of contemporary training/learning and developed concepts and strategies regarding the ideal use of the extensive online/offline options for advanced training. Both the possibilities and limitations of the company were considered, as well as multimedia applications, opportunities and risks. In addition, heckerconsult advised on the topic of e-CRM and presented extensive facilities and systems.

Credit Suisse is a leading financial services company that advises clients in all financial matters – worldwide and around the clock. The Business School offers a broad-based platform to employees at Credit Suisse for education and training, knowledge transfer and personal development. All employees have the opportunity to improve their skills at the Business School, finding classes that correspond with their function in the company and their training requirements.

www.credit-suisse.com

emagazine.credit-suisse.com

Crossworks Projects

Consultation on website launches, including the optimization of the open source content management system, for the Crossworks Projects Company. Crossworks presents itself with it’s new corporate identity, with a full offering of technical event consulting, planning and implementation.

Using a customized content management system, content can be edited and updated. Through a simple user interface, various projects and events can be adapted to new developments, and are done so in detail.

Masks, shortcuts and templates simplify input. This way text can be published at various points of the site, according to the circumstances. This makes maintenance easy and manageable.

CWP has been involved with more than 600 different projects since its inception. It has assembled a professional pool of long-term project employees and suppliers – this way it can guarantee the individualized formation of specialized production teams.

www.cw-p.com

Daimler Real Estate

Consulting, development, and production of the Daimler Real Estate annual brochure.

heckerconsult advises the Daimler Real Estate GmbH, develops the design and produces the Daimler Real Estate portfolio brochure since 2012. In implementing, corporate design templates were used in consultation with the Daimler Real Estate GmbH to develop a layout that depicts all content in a clear and contemporary manner. For the visual identity, photographs of sites and building interiors are extensively combined with data and facts in a subtle design with clear colors and shapes and appealing and high-quality design elements.

Due to the good results and the associated trust in the services of heckerconsult, heckerconsult was able to break away from the Daimler corporate design as early as 2016 and supplement the annual brochure with its own design elements. Since 2018, heckerconsult has been realizing the Daimler Real Estate annual brochure as a web application with further freedom in concept and design.  The results can be viewed here (all texts and figures are pure dummy data and have no relation to the real data of Daimler Real Estate GmbH): http://annual-report.heckerconsult.com (User: dre; Password: report)

 

http://www.daimler.com

Daimler

Consultation, new media development and the production of web and data base architecture for the European School of Management & Technology (ESMT). The web site (1st phase) was developed and implemented on behalf of the Daimler Chrysler AG by heckerconsult. All further phases will be done on behalf of ESMT GmbH.

The ESMT is a Business School which fulfils the expectations of increasing international competition and globalisation and with a continental European identity which takes the eastern expansion into account. In the future, enterprises which require advanced qualifications for their high-level personnel and top management will prefer to turn to these institutions within Germany.

http://www.esmt.org

DaimlerChrysler Quartier Potsdamer Platz

 

Consultation in New Media and Corporate Design. Development and production of the Potsdamer Platz website, complete with CMS.

 

Masks, shortcuts and templates were developed for simplified input, so that text can be published by choice in various places on the site. This made maintenance easy and manageable, and allowed AMPP employees and external parties the ability to edit, maintain and expand the site with little effort.

 

heckerconsult chose an „Open Source“ solution for the project. Open Source solutions guarantee the use of a broad range of features and applications, regardless of individual service providers – all without having to pay license fees.

 

A cross-media communications and marketing plan promoted awareness of the space, while integrating the concept of communication into various tourism and consumer areas. The project was commissioned by DaimlerChrysler Real Estate (DCI) GmbH and was continued by the Asset Management Potsdamer Platz GmbH for SEB Bank, in cooperation with heckerconsult.

 

The Potsdamer Platz area is one of the largest inner-city private construction projects in Europe. It was chaired by Renzo Piano and designed by an international team of architects. The city quarter comprises 10,000 jobs and the entire space is visited by 70,000 to 100,000  people on a daily basis. The Potsdamer Platz area comprises 19 buildings, 10 streets and two squares, and comprises around 500,000 square meters of gross floor area.

www.potsdamerplatz.de

Debis

Development and production of the online human resources management system of debis AG. Efficient and smooth navigation and useability quickly lead applicants through the debis AG job offers. Additionally, a variety of state-of-the-art online applicant services create a high quality first impression of the company.

These services include a recruitment event calendar, a recruitment chat system, information about HR development issues, facts and figures, employee experience statements and detailed job requirement profiles. The online tool collects and stores all data into a HR data base where they are combined with applicant profiles received in traditional ways. All data are being automatically standardized and structurized, offering easy applicant overview and selection. A highly sophisticated data protection system keeps all sensible data safe.

http://www.debis.de

Dechema AG

Die Dechema AG ist eine wissenschaftlich-technische Gesellschaft mit Sitz in Frankfurt/Main die auf den Gebieten Chemische Technik, Biotechnologie und Umweltschutz tätig ist.

Für die Dechema AG wurde ein umfangreiches Kompetenznetzwerk inklusive Design und Content Management System als Internet Applikation entwickelt. Fachleute aus Wissenschaft und Wirtschaft werden hier interaktiv zur Erarbeitung von Lösungen im Bereich der Chemischen Technologien zusammengebracht und der Ergebnistransfer in die Industrie unterstützt.

www.connecat.de

DEON

heckerconsult provides IT consulting services for consultation, planning and development in the C# environment of DEON GmbH & Co.KG.

DEON was founded in 2005 as a technology-oriented design company that focuses on interactive media installations. With high standards of quality, DEON develops interactive objects, facades and rooms for companies like Adidas, BMW, Diesel, Mitsubishi, Porsche, SAP and Unilever. The purpose of DEON’s work has always been to fascinate the spectators or users – with high-quality design and exciting interaction concepts.

http://www.deon.de

Der Mondmann

heckerconsult gewinnt den Pitch des Media-Etats für die Kampagne des Kinofilms “Der Mondmann” nach dem Bilderbuch von Tomi Ungerer, der von Schesch Film produziert worden ist. Die Konzeption und Präsentation umfasste

1. die Film-Positionierung,
2. die Zielgruppendefinition und
3. die Konzeption einer höchst effektiven und außergewöhnlichen Kampagne mit CrowdCampaigning, Special Online und -Social-Media Marketing inkl. SEO/SEM, Guerilla Marketing und -Events, Social Networking, Online PR uvm.

“Der Mondmann” ist eine poetische, lakonische, vielschichtige, feinsinnige Geschichte; ein handgezeichneter Animationsfilm; von Katharina Thalbach, Ulrich Tukur, Ulrich Noethen, Corinna Harfouch u.a. zum Leben erweckt. In Zeiten von stereoskopischem 3-D Family Popcorn Kino Merchandising Entertainment ein eher ungewöhnlicher Film, für ein dennoch großes Publikum.

www.schesch.de

Deutsche Post

Development of an e-CRM/CMS for the Deutsche Post AG (German Mail)

The target was to improve and expand customer care of the most important B2B key accounts of German Mail via an online CRM. The solution German Mail was looking for was a custom extranet fulfilling three main requirements:

• a CMS with a sophisticated user rights hierarchy for contract, document and project management
• Integration of the digital business processes which had proven to be the most important and most frequently used in dealing with key accounts
• Personalized information channel management with relevant contents for the respective key accountsIn order to increase customer retention and acceptance of the site, several community and communications applications were developed and integrated:
  • Chats, web conferencing, Webmail, SMS Gateway
  • AvantGo interface to PalmPilot and Windows CE

  A contract and document management system made all data and documents relevant for a specific customer relationship (such as enterprise-wide frame contracts and delivery conditions) available via the internet. Precondition for such a complex system was a concept that was state-of-the-art both in technology and useability. To meet these preconditions, critical business processes of all involved parties were thoroughly analysed and transformed into the functional layout of the CRM system. To further ensure website acceptance, several highly individual and specific business processes were integrated – processes which had developed out of the day to day relationship with critical key accounts. As a result, key account managers of German Mail were significantly relieved of many time-consuming routine duties. At the same time business clients experienced a notably higher level of service, leading to a remarkable gain in corporate image of German Mail.

  For every user of this extranet, a detailed profile was created, leading to a fully personalised information flow. This included even third party content feeds and of course internal information exchange. To top it all off, an extensive statistics and feedback evaluation system provides the basis for continuous improvement and cutomer care automation.

http://www.deutsche-post.de

Deutscher Brauerbund e.V.

The first internet appearance of the German Brewers Federation offered all important information about beer and the art of brewing. A variety of ever changing interactive games and competitions made the reception of detailed information about the federation´s member breweries pure fun for any interested visitor.

http://www.brauer-bund.de

DeWAG

 

Consulting and implementation of the DeWAG website and Intranet launch, including an open source CMS and access to web applications such as ImmobilienScout24 and others. DeWAG presented itself with a new corporate identity, working as an investor, operator and developer of residential complexes.

 

All the content can be edited and expanded via a customized Content Management System. Through a simple user interface, various services and real estate can be adjusted in detail to reflect permanent changes.

 

The staff of DeWAG is granted access to internal information through the intranet and are able to use masks and shortcuts to edit and maintain content on both the intranet and the website simultaneously. Partial information can be published in other areas without having to select them separately. For example, real estate objects can be easily published as a teaser on the homepage after they have been entered on the intranet. In addition, gateways to professional online platforms such as ImmobilienScout24 ensure automated transfer of projects as offerings that can be published on the Web.

 

The open source CMS solution, as well as many integrated third-party modules with existing features, make these applications affordable and easy to use.

 

DeWAG’s company strategy has expanded successfully since 2001. It is a private-equity investment firm and the subsidiary of the U.S. Prudential Financial Inc. Prudential Financial Inc. is one of the largest insurance companies in the United States and one of the world’s largest financial institutions.

http://www.dewag.de

Diplomat

Consulting New Media and re-launch of Diplomat’s website, including CMS and product database. From design to finished online application, the entire project was finished cost-effectively and “on time”, with minimal effort for the Diplomat employees involved.

For over 80 years, Diplomat has stood for high quality writing utensils and has been one of Europe’s leading manufacturers of writing instruments. The website allows the company to use the web medium, mainly as an instrument to address trading partners and the public. Through an intranet product database, staff can use the CMS to generate the Diplomat product range and display it on the Internet. Export functions enable global data transfer for print offices, trading partners and others.

http://www.diplomat-pen.de

esmt

Consultation, new media development and the production of web and data base architecture for the European School of Management & Technology (ESMT). The web site (1st phase) was developed and implemented on behalf of the Daimler Chrysler AG by heckerconsult. All further phases will be done on behalf of ESMT GmbH.

The ESMT is a Business School which fulfils the expectations of increasing international competition and globalisation and with a continental European identity which takes the eastern expansion into account. In the future, enterprises which require advanced qualifications for their high-level personnel and top management will prefer to turn to these institutions within Germany.

http://www.esmt.org

Falken Office Produkts

Website relaunch including CMS for Falken Office Products.

Over 4 years of lasting co-operation within the field of communication consultation and production has led to their present status in the web site application of Falken, which was switched to Paperworld 2003 online.

The hundred percent daughter of Herlitz ranks Europe-wide among the most prominent manufacturers of registration department goods. The internet makes it possible for the enterprise to use the medium as an instrument for speaking to their trade partners and the professional public. An interface to an existing CD Rome catalogue simplifies an on-line search in the extensive Intranet product data base.

http://www.falken-online.com

Freie Volksbühne Berlin

Website relaunch including CMS for Falken Office Products.

Over 4 years of lasting co-operation within the field of communication consultation and production has led to their present status in the web site application of Falken, which was switched to Paperworld 2003 online.

The hundred percent daughter of Herlitz ranks Europe-wide among the most prominent manufacturers of registration department goods. The internet makes it possible for the enterprise to use the medium as an instrument for speaking to their trade partners and the professional public. An interface to an existing CD Rome catalogue simplifies an on-line search in the extensive Intranet product data base.

http://www.falken-online.com

Herlitz AG

Website relaunch including CMS for Falken Office Products.

Over 4 years of lasting co-operation within the field of communication consultation and production has led to their present status in the web site application of Falken, which was switched to Paperworld 2003 online.

The hundred percent daughter of Herlitz ranks Europe-wide among the most prominent manufacturers of registration department goods. The internet makes it possible for the enterprise to use the medium as an instrument for speaking to their trade partners and the professional public. An interface to an existing CD Rome catalogue simplifies an on-line search in the extensive Intranet product data base.

http://www.falken-online.com

HMCM

Corporate identity, logo development, text and wording HMCM’s self-portrayal. Production of stationary, brochure and website ,including CMS for HMCM Centermanagement GmbH.

HMCM stand for quality Center Management from a single source. The quality can be experienced at the B5 Outlet Center on the outskirts of Berlin.

www.hmcm.de

ISBB

The web site of an Institute for Systemic Consultation. The ISBB offers compact further training in systemic organisation consulting in line with standard practice. Experienced advisors as well as experts from economics and administration guarantee a refined combination of specialised technical and methodical educational content. The aim is to convey a comprehensive understanding of consulting processes in organisations which will lead to success for enterprises and individuals alike.

At this point the user can enter different information hierarchies or areas with contents specific for the target group via a password-protected area.

http://www.isbb.org 

IWG

Consultation and implementation of the website and IWG intranet launch, including the IWG Intergrund Housing’s open source CMS.

All content can be edited and expanded via the customized CMS. Using a simple user interface, various services and real estate can be adjusted in detail according to permanent changes.

The IWG’s staff is granted access to internal information through the intranet. They can simultaneously edit and maintain content on the intranet as well as on the website through masks and shortcuts. Parts of the total input can be published in other areas without having to open them separately. For example, residential properties can be easily published on the homepage as a teaser after they have been entered on the intranet. In addition, gateways to professional online platforms such as ImmobilienScout24 ensure automated transfer of projects as offerings that can be published on the Web.

An open source CMS, with many already existing features, makes these kinds of applications affordable and easy to operate.

The IWG Intergrund Housing Company acquires, develops and operates apartment buildings and housing estates nationwide. IWG’s real estate is characterized by its attractive location with good infrastructure, high maintenance and modernization standards, as well as professional real estate management.

http://www.iwg-wohnen.de

Kindercampus AG

For Kindercampus AG, the contents and graphics for the corporate B2B Internet début providing information for investors, corporate clients and interested parents were designed and developed.

The central feature of this development project is the XML-based content management system, which makes the work with external content providers, the in-house editorial services and the administration of the web contents “child’s play” for Kindercampus.

http://www.kindercampus-ag.de

Kindling

Heckerconsult provided consulting services, marketing and sales for Kindling in the countries of Germany, Austria and Switzerland. Heckerconsult carried out research in the German-speaking markets to find out how open these markets are to innovation management softwares like Kindling and how far their willingness is for the implementation of such software. Heckerconsult realised extensive telephone research to find out how far the necessity to increase employees’ awareness of such software was acknowledged and at the same time the employees’ motivation to use it. Heckerconsult achieved very good results over a period of six months where it could acquire more companies every month and participate in a Kindling software training. The entire project was commissioned by Dark Horse, Kindling’s German distribution partner.

Klopotek & Partner GmbH

Klopotek & Partner is the market leader in Germany for publishing industry and customer care software. Besides producing the internet presentation of Klopotek & Partner a flash-based presentation of K & P’s software package Customer Care Management (CCM)was developed.

http://www.klopotek.de

Landesbank Berlin

Online marketing strategies with a regional focus in Berlin. heckerconsult design an interactive flash presentation about “safe credit card payments on the internet”, and developed various animated advertising banners (as GIF animations). It also consulted on other New Media projects, designed and implemented for the banking and financial institution LBB.

www.lbb.de

LiteraturWERKstatt

Consultation and implementation of coordinated, concerted online and offline communication solutions. Strategic advice for LiteraturWERKstatt Berlin’s new corporate identity, including logo re-launch, website with CMS, screen design and stationery. Application guidelines display the possibilities and simplify usages in different media formats. Ads, posters, flyers, a website, blogs, twitter, banners, communities, and online marketing including SEO and SEM were used to generate targeted communications with defined contact persons.

The LiteraturWERKstatt berlin acts as an organizer and initiator of many different projects. heckerconsult developed a transparent “logo flag” to communicate the brand “LiteraturWERKstatt” concisely without disrupting the design character of individual events and projects. It is located in a suitable spot above the corresponding communication tool (poster, flyer, brochure, web application, banner, etc.) without significantly disturbing or interrupting the actual project.

All web application content, including the monthly program, event calendar, blog, etc. can be edited and expanded via the customized CMS. LiteraturWERKstatt relies on an “open-source” solution. This guarantees LiteraturWERKstatts independence from individual service providers, allowing them to take advantage of a wide range of features and applications offered by open-source solutions, all without having to pay license fees or high expansion and maintenance costs.

heckerconsult also consulted with LiteraturWERKstatt Berlin on the possibility of an e-CRM solution, which gives them the opportunity to manage and approach prospective customers, authors, publishers and others.

http://www.literaturwerkstatt.org

Lodown Magazin

One of Western Europe’s most highly innovative and graphically exciting young lifestyle magazines Lodown Magazin went online. Meanwhile the internet presentation was supplemented by an editorial system, a shopping basket, a guest book, an interactive event calendar and film, music and sneaker reviews. Shortly the “Jeremy-Klutz-Chat”, links and more community modules will follow.

http://www.lodown.de

lyrikline.org

As one of the most successful portal sites in the whole world, www.lyrikline.org has received a tremendous response from the media over recent months. Furthermore, during the UN Year of “Dialogue between the Cultures”, the German UNESCO Commission honoured “lyrikline” for the “excellent design of a contemporary cultural project, which crosses all boundaries.

Following the complete launch of the platform, the second stage of the “lyrikline” concept now has been designed and produced. The specific development of a content management system based on Java and XML, enables “lyrikline” users to carry out frequent updates for themselves. In April 2001, the platform was extended to a further nine languages (Greek, Dutch, Russian, Arabic, Chinese, Japanese, Icelandic, Slovenian and Spanish).

http://www.lyrikline.de

n-tv online

n-tv online is one of the most successful internet portals. One of the developments for the internet launch of the news broadcaster n-tv was a series of animated banners for a banner campaign, part of a marketing strategy encompassing several media forms.

http://www.n-tv.de

Panoramapunkt

Consultation, positioning and cross media marketing of the Panorama Point of Berlin at Potsdamer Platz. heckerconsult developed the appropriate targeting and consulted on the advertising campaign, including online marketing (SEO, microsites, linking management and more). This allowed for an optimum and versatile scaling of offline and online communication. Controlling of promotional activities and budgets.

Implementation of the website launch including CMS. A customized CMS made all content of the Panorama Point website expandable and editable. The web application works with an “open-source” solution. The open-source solution ensures operators remain independent of individual service providers and can make use of the wide range of features and applications open-source solutions provide, without having to pay license fees.

Through a simple user interface, staff can adjust and adapt all content to changes in detail. The Open-Source CMS makes the integration of further features like newsletter, shops and similar concepts easy, even at a later date.

With Europe’s fastest elevator, it takes only 20 seconds for you to reach the Panorama Point’s observation deck at Potsdamer Platz. From a height of 300 feet you can see both East and West Berlin.

At no other position in Berlin will you have such a fascinating view over the entire city, as well as a great look at German history. The Panorama Point in the Kollhoff-Tower is located near the former course of the Berlin Wall at Potsdamer Platz. Today, a double row of pavestones marks the former boundary.

http://www.panoramapunkt.de

Plenum AG

Online human resources system for plenum AG.

Development and production of the online human resources management system of plenum AG with special regard to the existing online corporate design.

A variety of state-of-the-art online applicant services create a high quality first impression of the company. Through its database interface, the online tool stores all data into a HR data base where they are conveniently available for examination and preselection. This combination of internet, data base and intranet is password protected and offers easy overview through a request formular.

http://www.plenum.de

Poesiefestival Berlin

Beratung, Erstellung und Produktion des gesammten CI/CD auf allen Medien sowie die Websiteproduktion mit CMS des Poesiefestivals Berlin.

Das Poesiefestival Berlin ist das größte Lyrikfestival Deutschlands.canada goose sale mens Es wird geleitet von Thomas Wohlfahrt von der LiteraturWERKstatt Berlin. Über 100 Künstler/innen aus 13 Ländern sind zu Gast und laden ein zu einer faszinierenden Reise durch die formenreichen Welten zeitgenössischer Poesie.

Das Poesiefestival wird gefördert aus Mitteln des Hauptstadtkulturfonds und durch viele andere Förderer und Sponsoren.

www.poesiefestival.org

QUELLE

heckerconsult performed consultation on usability and on the technical implementation of a Klickdummy review for the acquisition of ergonomics and ease of use, as well as the brand experience of the “new” QUELLE sales platform. This also included support for the positioning and the brand-continuation of “old” QUELLE.

Quelle.de is the new marketplace on the Internet. QUELLE offers a carefree shopping experience, with inexpensive products from electronics, home, garden, DIY, sports and hobby. It has been very successful in doing so.

www.quelle.de

SAT1 / akte01

The website relaunch of “akte 01” transmitted by SAT.1 was on the agenda at the beginning of May. Here, it was the producing of the technical side of the project and this involved programming the pages on an HTML and JavaScript basis.

http://www.sat1.de/akte/

Schesch

Beratung  zum Marketing für den Kinofilms “Der Mondmann” nach dem Bilderbuch von Tomi Ungerer, der von Schesch Film produziert worden ist.

“Der Mondmann” ist eine poetische, lakonische, vielschichtige, feinsinnige Geschichte; ein handgezeichneter Animationsfilm; von Katharina Thalbach, Ulrich Tukur, Ulrich Noethen, Corinna Harfouch u.a. zum Leben erweckt. In Zeiten von stereoskopischem 3-D Family Popcorn Kino Merchandising Entertainment ein eher ungewöhnlicher Film, für ein dennoch großes Publikum.

www.schesch.de

SEB Bank

Beratung zur crossmedia Kommunikation des Potsdamer Platzes. Beratung und konzeptionelle Integration des neuen Corporate Design, in die Potsdamer Platz
Website sowie zahlreiche weitere Projekte und Applikationen.

Ein crossmedia Kommunikations- und Marketingkonzept soll die stetige Kommunikation fördern und in verschiedene Touristik- und Consumer Bereiche transportieren. Teile der Marketingstrategie werden in enger Zusammenarbeit mit der PPMG abgestimmt und von heckerconsult entwickelt und umgesetzt.

www.seb.de

Semmel Concerts

Consultation and workshop on the topic of online marketing and cross media communications for Semmel Concerts events.

Semmel Concerts has been among the leading event companies in Germany for over a decade. Since its founding, Managing Director Salman Jeana has steadily driven the business with new innovative ideas and continues to face new challenges with his team. In the mid-90’s Salman Jeana was able to acquire the first big tour project for his agency, with the most famous band leader of all times – James Last. Thus, he laid the foundation for a successful development of his company.

www.semmel.de

Software 2 (Application Jukebox)

Jukebox is a system that allows students and employees of companies and institutions (mainly universities) to use software without having to download it onto their computers and so to avoid problems with software installations, license keys misuse or similar. This streaming solution relies more on the use of the computer capacities, the respective user, and less on the server capacity, which makes the performance incomparably fast.

Heckerconsult has provided extensive consulting and market research for Jukebox. Heckerconsult determined by phone contact the respective decision-makers in the IT area of the institutions and to what extent such a solution relied on which factors, and conditions. Application Jukebox has been successfully used in non-German speaking markets but finds completely different requirements in Germany due to e.g. the non-privatization of universities and colleges.

As a partner of Software 2, Heckerconsult has carried out an accurate market analysis and consulting services for sales and marketing within a period of one year. S2 was thus able to identify the difficulties to be expected and the measures to be taken to ensure a successful market entry.

skilldeal AG

skilldeal AG is a young company that will revolutionise the procurement process of IT services.the complete Internet platform on an XML basis including a content management system were developed and produced . The skilldeal platform not only brings together the supply and demand relating to IT resources on an international basis, but also provides comprehensive information and services for the identification, definition, selection and implementation of projects.

http://www.skilldeal.de

Sommerwelt

Consultation, conception and implementation of the entire corporate design application for all media for Sommerwelt, including the production of a website.

The DaimlerChrysler Real Estate GmbH and the interest group Potsdamer Platz in collaboration with Bergmann Gastronomy & Entertainment, organize the open-air event on the Potsdamer Platz that takes place from June to August. A sun deck on “Piano Lake” next to the Berlinale Palace with beach chairs and sun loungers make you want to relax. There is also live music on the Lake Stage from Thursday to Saturday evening.

www.sommerwelt-berlin.de

Standard & Poor’s

The Website launch for the internationally renowned economic analysts and advisors, Standard & Poor’s Germany, Austria and Switzerland was implemented. A Content management system that was specially to meet customer requirements, has enabled Standard and Poor’s to provide the network with the very latest information on current ratings, analyses, funds, etc. in a simple, quick and partially automated manner.

http://www.standardandpoors.de

Tamaja

Consultation, Conceptualization, and Design for the TAMAJA Corporate Identity incl. design manual with typo, imagery, color palettes and graphics as well as a large number of pictograms and illustrations to ensure an understanding of the basic statements of the social services TAMAJA offers even in case of language and reading difficulties.

Transfer of the corporate design into business stationery, brochures, flyers, posters, signs, tables, diagrams, keynote notes and powerpoint slides. Creation of an easy-to-use logic to be able to display 4 languages in both directions of writing as well as different amounts of information at any time uniformly and according to the CD.

TAMAJA has been designing and operating facilities for the care and accommodation of people in need of state help since 2014. On behalf of the State of Berlin, TAMAJA operates shared accommodation for refugees and accommodation at the arrival centers of asylum seekers in the former Tempelhof Airport. The focus of the work is counseling and supporting the people entrusted to TAMAJA. Every day a qualified social service group of social workers, psychologists and language mediators devotes itself to this task.

www.tamaja.de

Treuhand

heckerconsult provided IT consulting for Treuhand Hannover GmbH.

As a nationwide operating tax consulting company with approximately 900 employees at more than 30 locations, Treuhand Hannover GmbH is among the largest in the service sector. Over 50 years of experience ensure consultation services at the highest level. Clients experience the core business of the company every single day: accounting, financial statements, tax returns, wage and payroll.

www.treuhand-hannover.de

UBS

heckerconsult provided consultation, planning and design in the field of Change Management for UBS.

A Change Management online seminar was chosen as a measure that would ensure all UBS employees world-wide could become familiar with the first steps of the change management process. heckerconsult analyzed the market of business management simulation games in order to determine which possible systems could be used as a basis for this kind of seminar. Further attention was paid to those that could also serve as a technology platform.

heckerconsult outlined and calculated the possible in-house development of the software by and for UBS. After analyzing the relevant solutions and various company simulation games, several online solutions were tested and evaluated. The result was documented in a documentary, complete with a function matrix and recommendations for which software to use.

In the next phase, the selected simulation game was tested intensively by heckerconsult. Its suitability for the UBS technology environment was examined and the results were documented and presented. When a decision was reached, heckerconsult purchased the simulation game, adapting it and providing it to UBS, ready to use. This included administration, documenting all possible settings and functions over the course of the software’s intended use.

http://www.ubs.com

University of Potsdam

heckerconsult provided the University of Potsdam with comprehensive consulting services, specializing in the fields of marketing of software products, online marketing (including SEO / SEM), IT outsourcing and project planning. It outlined the operationalization of strategic processes as well as their implementation, and designed the first steps.

http://www.www.uni-potsdam.de

Victoria Versicherung

Victoria Assurance Web Site
Production of a web site focusing on assurance client needs. This site included many features for user participation and interaction (such as complex assurance payment calculators) and integrated the entire Victoria Assurance sales organisation (2985 agents). Target groups were mainly senior citizens and teenagers, both being drawn into the site through the creation of specific areas of online interest.

http://www.victoria.de

Weltklang- Nacht der Poesie

Beratung und Umsetzung zu Corporate Design, Broschüre, Reader und Website zur Veranstaltung “Weltklang- Nacht der Poesie” inklusive Content-Management-System.

Als eigene Veranstaltung, innerhalb des Poesiefestivals, ist “Weltklang- Nacht der Poesie” schon ein “Klassiker”. Die LiteraturWERKstatt Berlin stellt mit insgesamt 10 internationalen Autoren Klänge aus aller Welt vor.

Zahlreiche Medienpartner begleiten die Nacht mit Informationen, Kommentaren, Berichten und natürlich Live-Übertragungen.

www.weltklang.org

Winterwelt am Potsdamer Platz

Consulting, concept and implementation of cross media marketing measures to communicate the Winter World Berlin 2009/2010. Development of corporate design included logo development, production of advertising material and a website, complete with CMS.

Berlin – under the motto “If you don’t come to the mountains, they will come to you” – the SEB, PPMG, Potsdamer Platz (IG POP) and other sponsors invite everyone to enjoy a top class winter experience: the Winter World at Potsdamer Platz.  Today the event is very popular even outside of Berlin. It makes for good press both for Berlin and for Potsdamer Platz, and includes testimonials from various prominent businesses and media.

http://www.winterwelt-berlin.de

Zebra

Startegische Beratung, Konzept und Produktion des gesamten CD auf allen Medien sowie die Websiteproduktion mit CMS produziert für die literaturWERKstatt Berlin.

Eingebettet in das renommierte internationale Poesiefestival wird hier der Poetryfilm Award ZEBRA für ein neues Filmgenre, den Poetryfilm verliehen.

www.zebra-award.org